chipotle

Unfolded

Chipotle is redefining the future of farming by supporting unique, sustainable agricultural practices. From responsible ingredient sourcing to environmental sustainability, they are committed to protecting the planet and empowering farmers who grow, raise, and harvest with care.

We premiered it in a pretty wild way—by running it as a national TV ad inside Roblox. Yep, we became the first restaurant to launch a national TV ad in the metaverse.

Behind The Scenes

We brought Unfolded to life by partnering with Grammy-nominated artist Halsey, who put her own spin on "She's a Rainbow" and gave the classic a fresh new energy.

We teamed up with the award-winning animation studio Hornet and the incredibly talented director Yves Geleyn to bring the idea to life with standout storytelling and craft.