Dr Pepper

Fansville Interactive Commercial

Fansville is a small town where college football and Dr Pepper rule. This interactive spot lets real fans join the fun. Fans receive a Facebook invite to “Star in a Dr Pepper commercial.”

By clicking the link, they can upload videos giving alibis to a deputy accusing them of vandalizing a college mascot. Their video becomes part of an actual commercial they can share with friends. Fans can then create and share more videos, keeping the excitement alive.